Comments on: Using Google Voice To Track Performance of Online Ads

By: frank

frank — Tue, 24 Nov 2009 05:17:25 +0000

This is what Yext does. They’re a PPA ad network, whose “action” is a phone call.

They have a bunch of systems in place to increase the signal/noise ratio, including producing text transcripts of the calls, filtering out non-customer calls (e.g., telemarketers), and extracting relevant metadata.

One of my favorite startups.

By: Eli

Eli — Wed, 18 Nov 2009 03:26:21 +0000

I recentely heard about a startup running multivariate testing + adwords against thousands of unique phone numbers and tracking / optimizing all of it daily.

By: brezina

brezina — Tue, 17 Nov 2009 22:44:55 +0000

You are the man Matt. Companies have been doing this for years. google voice just makes it a hell of a lot easier. And the cool thing about phones is that they are so old, they are almost cool again. Can you imagine running a radio campaign with a bunch of GV numbers to collect users for your new mobile app? the channel may be a lot less saturated than twitter, email, or banner ads are today. good stuff.