Microsoft vs. Apple
Best article I’ve read about the tech industry in a very long time. It’s worth some thought. How do I position my business as an Apple rather than a Microsoft?
Best article I’ve read about the tech industry in a very long time. It’s worth some thought. How do I position my business as an Apple rather than a Microsoft?
November 7, 2007 at 11:43 am
You read that article and came out wanting to be Apple? So you want to be percieved to be better than you are for what gain? Fads come and go.
November 7, 2007 at 11:45 am
Perception means oh so much.
November 7, 2007 at 11:48 am
I want people to perceive my business as the coolest, most enjoyable out there, and be overly forgiving of us and overly critical of our competitors. There are going to be times when our competitors are better than us at something, I'd like our customers to overlook that until we fix it.
November 8, 2007 at 8:35 am
I don't the article is completely accurate. For the sake of this argument, let's say Apple has 100 products and Microsoft has 1000, which isn't too far from the truth. Yes, on the issues Apple has, they generally get less critical reviews because they are sexy (lets not forget the Apple iPhone hacking fiasco – no slack there!). But for the 1000 Microsoft products, there are the same amount of products getting slammed. I mean you don't hear consumers bashing Exchange, or SQL (everyone hates the new Oracle consultants their PHB hired), or what about Windows Live OneCare, or Xbox 360? I mean, I know people criticize Windows, and Hotmail, etc etc… but I think at the end of the day, they both get criticized for a similar number of things. Then if you look at that number as a ratio to the TOTAL product line, I'll think you'll find that as a whole, Microsoft is more genuinely respected, and their revenues confirm.
But yes, I see what you are saying.